This not only happens between families and friends but also between businesses because to think of it, businesses are made up of people who will also be in a festive mood.

As the holiday season gradually draw near, what should you be thinking about?

In this post, I share 5 tips to get you thinking about your holiday marketing and also give some ideas on how to save cost while doing so.

Here’s Why You Want To Leverage The Festive Season To Promote Your Brand:

1. My question to you is why would you not want to associate your business with the biggest event of the year. It’s huge and people are happy about it.

2. Staying in front of your customer and prospective new clients is always a good idea. Sending holiday or Christmas cards is a great way to do this. It’s a PR world and anything you can do to generate goodwill is a good idea for your business. 

3. Custom Christmas cards help brand your business. In today’s world,  your brand is the most important asset you have for your business, next to your customer database. Sending holiday/Christmas cards builds your brand and reinforces your relationship with your customers, clients, or stakeholders.

4. You can include a coupon inside your holiday card to help boost your sales in the first quarter.  Christmas cards have almost a 100% open rate and are an excellent way to deliver a “gift coupon”. We can create one for you if you like.

 5. Holiday cards let your customers, clients, or partners know that you appreciate their patronage.

Tips For Saving Money When Sending Out Christmas Cards For Your Business

Bulk Purchase: It is always less expensive to buy in bulk. The more you buy the lower the cost per piece will be.

Order early. We offer discounts beginning in September for early orders of holiday cards. It helps us manage the “Holiday/Christmas card rush” that happens around Christmas every year.

Q1 Sales Generating Coupon: Always include a special gift coupon in your holiday card. The sales generated from doing this will pay for the expense of sending the holiday cards out. It’s more like killing two birds with one stone.

If you are in a service industry, such as financial services, insurance or real estate, it is a good idea to put a referral card in with your Christmas card. The mood during the festive season goes with sharing and if you have delivered excellent and remarkable service, your customers will most likely give you a referral particularly if you incentivize them to do so.

TIP: If you would like to send something out more personal, we can print your card with your customer’s name on the front of the holiday card. Example  “Adejoke, We Wish You the Happiest of Holidays”. Having the person’s name on the card adds a personal touch to your already personal holiday cards.

I hope this article gave you some ideas for your business for the upcoming festive season.

If you would like to DESIGN and PRINT holiday/Christmas cards to send out to your customers this season, request a quick quote here Request a quote from Uplicom Media

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